Cloud is now central to an enterprise's digital business strategy
The impact of mobility, social media and Big Data technologies in the consumer space is beginning to be understood in business context. Mobility and social media are now mainstream, with connected consumers willing to share their views on social media, giving them the capability to influence other consumers. It is therefore critical for companies to proactively reach out, connect and manage their new digitally empowered clients. As a result, offering personalised services is becoming a key necessity for success in global markets. Systems and processes of companies will now need the capacity to gain insights from customer behavior and respond with personalised offerings. All of this calls for integrated systems that are configurable, dynamic, elastic and multi-channel. Thankfully, cloud based integrated digital systems and processes can bring these capabilities together in an affordable manner.
Cloud-native business processes find increased adoption
Over the past few years, the number of cloud based business processes in an enterprise is steadily on the rise. Customer Relationship Management (CRM), e-commerce, HR, Payroll, HCM and other business processes are steadily moving towards cloud based adoption in several industries. Adoption of SaaS (Software-as-a-Service) through platforms like Salesforce1, Workday, NetSuite and others is on the rise. Being built on cloud and natively mobile, these cloud based systems provide the required flexibility and elasticity for business processes to offer new capabilities required for a company to compete in a digital economy.
Source: Computerworld UK
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