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EMC's Greenplum goes big in data analytics

Stephen Lawson | Dec. 8, 2011
Greenplum's Unified Analytics Platform combines its database, Hadoop system and collaboration tool.

An IT department that can produce such reports internally preserves its own role in the company and can help keep enterprise data inside the firewall, which can be important for compliance, Lockner said. The UAP should help to make that possible when business management wants a new type of report.

"If you don't have to scramble around with multiple vendors trying to figure out what to do or who to go to, it prevents the business from going outside of IT and getting answers from a cloud vendor," Lockner said. "IT is really competing with these cloud vendors, or software as a service."

Data visualization startups such as Tableau and Alpine Miner already offer more accessible data analytics interfaces like what is available with Chorus 2.0, but the overall capabilities offered in UAP are fairly new, according to Lockner. In fact, the breadth and speed of such emerging tools change the game for data analytics to the point that data scientists and others need to relearn how to study an organization's information, she said.

"There aren't a lot of people who know how to leverage these platforms, or how to look at this data analytics problem, other than what they've learned in college," Lockner said. Being able to analyze all the data in an organization or do data modeling in one day instead of months changes the picture, she said.

To that end, this week Greenplum also announced its Big Data & Analytics Training Program, which it said will be taught at more than 700 colleges and universities.


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