Beacon based networks could be tied into back-end systems as well. "It gives the marketing team a lot more information about your buying habits so they can custom tailor a shopping experience for you," Thomas said.
Other new features on RAD Studio XE8 include a package manager for sharing code, and AppAnalytics, a set of tools to collect anonymous usage statistics for troubleshooting and performance improvement.
Through May 31, RAD Studio XE8 is available for the discounted price of US$4,379.40 for a new copy or $2,919.60 for an upgrade. Separate editions are also available for either C++ or Delphi. Free trials of the software are available.
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