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Ebay: Hadoop 'flexibility' favoured alongside Teradata for customer data analysis

Matthew Finnegan | Nov. 8, 2013
Online retail giant has 'one of biggest Teradata implementations in the world'

"We would like to know if you go to StubHub or Paypal, and we would like to know if you are a customer of Ebay so we can offer you something on Ebay.com. Or, if you are a customer of Ebay, you can go to StubHub and buy tickets there."

He added: "To make sure we have a 360 degree view of our customer is very important, and big data is actually helping us to create this."

 

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