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Dropbox's next play is yet another collaborative writing tool

Blair Hanley Frank | Oct. 16, 2015
Can the company differentiate itself in one more crowded market?

Dropbox's enterprise product is seeing some traction, but the company seems like it's falling behind as its competitors develop better file syncing for their products. Dropbox's rock-solid sync engine is a boon, but it's not developing new products fast enough to compete with the other businesses that also want in on its market  

What Dropbox needs right now is a big win. Paper could be the product that helps propel the company forward, but it looks like it might need a little something extra first.

 

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