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Dressgate: How retailer Roman Originals supported massive interest in #thedress with cloud computing and data analytics

Anh Nguyen | March 16, 2015
It's been three weeks, and conversations around the colour of #thedress have yet to go away.

Roman Originals has been using DOS for as long as Addison can remember, and an offsite team of developers in Indonesia supports the single IT employee at the company.

However, in the near future it wants to simplify its IT system so that it can support new technology in its 130 stores nationwide, such as EPoS systems, and a click and collect service, which is not yet offered.


Meanwhile, Roman Originals have decided to capitalise on the media attention by making the dress in white and gold as a one-off (yes, the original dress was blue and black) to raise money for charity, through Comic Relief.

Bidding for the unique dress, up for auction on eBay, is currently at £640.


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