"They stopped and paused. There was no simple, 'Well yes I'll just renew.' They stopped and paused and the way that Vodaphone, to use that example from my personal experience, the way that Vodaphone won me back was by giving me a free phone and by cutting $10 a month off from my bill. Imagine you are doing that for every customer. Imagine M1 having to undergo the same exercise for all their customers here in Singapore. That's a pretty expensive exercise because of that downtime.
"So although we can prove the hard figures around the immediate loss and the immediate impact of that outage as we can look six months to one year down the line for someone like M1, that outage could still be costing them money. That's the sort of soft approach of what it does to the confidence of your brand in the market place, what it does for the confidence of your staff."
What had happened was that M1 had suffered failure in physical infrastructure. The backup strategy to bring that infrastructure back on line, the business continuity strategy failed and they were faced with three days of downtime.
"Interestingly you mentioned there are a lot of companies that are still not on the cloud and virtualisation platform in terms of storage," I ask Clarke. "You were talking about this market, what do you think are the factors that are stopping them from going on the bandwagon?"
"From a Veeam perspective, what is happening is it is tough to change the mindset when you've been doing something the same way for such a long time," he says. "As we look at organisations here locally, we've had traditional mechanisms of data protection, traditional mechanisms for running several workloads. Particularly with larger organisations, it can be tough to change that mindset and to change that shift. It's usually a new skill set, there is often further investment in software potentially other infrastructure to support that new paradigm and it does take time.
"Of course here in Singapore, many businesses are certainly cost averse, something I can speak as a spokesman. I'm quite risk averse as well so change inherently introduces an element of risk but that has made people perhaps more aware of the change but if I do have a sort of message at the back of that, I mean the world has changed. We can see that.
"The initiatives from the Singapore Government, iN2015, one of the data centre parks that are coming online in 2016. With these initiatives that we are seeing from the Government, in this market place, we get it and to be a part of that economy to make sure there are tools and methodologies that creatively apply to business continuity in stake with that paradigm.
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