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Don't Ignore The Data In Your Business

Jonathan Briggs, Founder, Hyper Island | May 18, 2016
Digital data is a huge opportunity but you need to learn to wrangle it into a useful stream of insights and actions.

Finally, be cognizant that you need to question your data and not take it at face value. Find out - where does it come from? What is the process by which the data is being presented to you and are there any shortcuts being taken in the workflow? Are there any blind spots in the data collection process that could make the data questionable? As a school for constructivist and critical thinking, at Hyper Island we always make sure we examine not only the data, but also its validity and legitimacy.

 

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