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Domino’s Pizza transforms e-commerce with Splunk

Zafar Anjum | Oct. 23, 2013
Saves more than US$300,000 by using Splunk’s big data technology

Domino's Pizza resolved its IT issues across its entire corporate and franchise network of more than 10,000 stores by collecting, indexing and monitoring machine data and reported savings of more than US$300,000 by using Splunk's technology.

According to the big data software company, the global pizza chain is using Splunk Enterprise to help strengthen its online business through new levels of customer interaction.

Using Splunk Enterprise, Domino's IT teams routinely resolve issues including quickly identifying and fixing network bandwidth and latency, Internet connection or payment processing issues across stores.

Using Splunk's technology, Domino's IT team can track and create marketing reports about what types of devices - whether iPhones, Androids or Kindle Fires - are being used to place orders. This knowledge helps the company better determine where and when it may be more lucrative to run promotional campaigns.

Splunk said its software also gives Domino's marketing teams a way to analyse the success of promotional campaigns as well as one-off promotions in real time.

"In business and marketing, we have just begun scratching the surface of how we can use Splunk Enterprise to make better decisions," said Russell Turner, manager of site reliability engineering, Domino's. "Comparing coupons, for example, already has vastly improved the effectiveness of those campaigns. Splunk software cut our mean time to resolution from hours or days to minutes and seconds, which frees up our IT and engineering teams to spend more time dreaming up new ways to use Splunk. In fact, if we unleashed all the business insights we now have access to with Splunk, we would be inundated with company requests for information. It really is our secret sauce."

 

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