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Digital Transformation specialist from Netherlands enters Southeast Asia market, signs with Malaysia's Tune Talk

AvantiKumar | Feb. 5, 2016
Tune Talk’s CEO Jason Lo said Flytxt will use its CVM analytics solution to help personalise and strengthen customer relations.

Jason Lo, CEO of Tune Talk

Photo - Jason Lo, Chief Executive Officer, Tune Talk.


Malaysian mobile virtual network operator (MVNO) Tune Talk has signed a partnership agreement with Netherlands headquartered digital transformation specialist Flytxt to help personalise and strengthen customer engagement.

Speaking in Kuala Lumpur, Tune Talk's chief executive officer Jason Lo said the Flytxt's Customer Value Management (CVM) solutions will enhance the telco's customer lifecycle value through personalised and real-time contextual engagement with the telco's 1.5 million subscribers.

"We have always emphasised our goal of creating a uniquely personalised experience for all our customers," said Lo. "In our sixth year of business, it is time to take another big leap in ensuring the goal is met and is in tune with the current demands of our customers, as well as in proactively safeguarding our lead among all our competitors."

"The partnership between Tune Talk and Flytxt shall allow us to understand our customers better, further tailoring the services and offers in real-time, fitting their usage behaviour and contextual needs," he added.


Hetarth Patel, Senior Vice President- Global Sales of Flytxt

Photo - Hetarth Patel, Senior Vice President- Global Sales, Flytxt

Hetarth Patel, senior vice president - Global Sales, Flytxt, said:  "This partnership marks our foray into the Southeast Asian market. We are pleased to partner with Tune Talk in their endeavour to provide value driven engagement to their customers."

"Flytxt expects to generate more than 5 percent economic impact month-on-month for Tune Talk with its CVM solutions," said Patel.

He added that Flytxt specialised in helping enterprises in their digital transformation journey, helping them to offer personalised lifestyle experiences to consumers over digital touch points.

Patel said the CVM solutions include packaged analytical models to gain deeper customer insights from diverse data sources.

These insights helped to create actionable nano-segments, ensuring that right offers are delivered to customers based on their demographic profiles and usage patterns, he said. In addition, real-time event driven decision-making helped to ensure that communication was always contextually relevant.     

Headquartered in the Netherlands with a corporate office in Dubai, Flytxt has presence in Paris, London, Trivandrum, Mumbai, Singapore, Johannesburg, Nairobi, and Mexico City. The company statement said it has deployed its platforms at more than 50 customer locations across 30 countries, analysing data of more than 500 million mobile consumers, while consistently delivering 2 to 7 percent economic impact to its customers with its full solution stack.


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