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Digital transformation a continuum of actions

Nurdianah Md Nur | Feb. 23, 2016
As part of its digital transformation journey, NTUC leveraged mobile, social and cloud technologies to better serve its union members.

The digital strategy should contain actionable items and measurable business objectives. This will help senior leaders and employees alike understand how digital transformation efforts contribute to the organisation's overall strategy and goals, thus encouraging them to use digital technologies.

Announcing the achievements of each digital transformation initiative is also important as it raises awareness on the value of such efforts, therefore reinforcing the benefits of adopting such technologies. In NTUC's case, its digital transformation efforts so far have "changed the mindset of leaders and staff, causing them to be more ready to adopt digital technologies," said Dr Kwong.

Despite this success, this is not the end point of NTUC's digital transformation journey. As digital transformation is not a one-off task but a continuum of actions, Dr Kwong said that NTUC will continue embarking on new digital transformation initiatives this year. 

 "In line with Singapore's Smart Nation vision, we intend to leverage mobile technology, Internet of Things, and consumer insights integrated with the existing platforms and business applications to transform our members' experience. We will streamline our business processes, innovatively use new technologies, and adopt industry-leading practices and services to provide personalised services to our members and the public," said Dr Kwong.

"Ultimately, we want to use technology to better understand our members and prospects; reach out and engage members and prospects according to their preference and needs; and deliver differentiated experience and value proposition based on the member segments," she concluded.


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