Photo - DiGi Challenge for Change: university outreach session.
DiGi Telecommunications has launched the fifth iteration of its annual DiGi Challenge for Change (DiGiCFC), which invites Malaysians and local app developers to conceive and build new community-centric mobile apps with a positive purpose, it said.
DiGi chief strategy and corporate affairs officer Christian Thrane said this year's programme has expanded in scope and includes a new public services category.
"Mobile internet and mobile apps remain a relevant and effective platform to inspire and bring about change, especially in the way we experience the internet," said Thrane. "This is very much aligned to our business and mission of enabling Internet for All. Through Challenge for Change, we believe we have created a strong foundation on how we engage the public, the local mobile developer community, and industry colleagues to help build relevant local content.
"Mobile apps remain the central premise of the Challenge, built on the theme of 'Bringing Malaysians Together, One App At A Time'," he said. "To take it further this year, we have strengthened the Challenge by putting added emphasis on generating ideas and apps that are of greater quality, depth, and relevance through new categories, focused development sessions, partnerships, and incentives for our local developers."
Thrane said DiGiCFC challenges Malaysians for ideas in four categories: Learning & Edutainment, Health & Wellness, Discovering Culture, and a new category called Connected Citizens for mobile app ideas that facilitate the delivery of public services.
To help maximise the quality and potential of each idea and mobile app, DiGi has also established two development events as part of the programme, namely #IDEAJAM, an 'idea hackathon', and #HACK!@DiGiCFC, a 'mobile app hackathon'. These events will serve as checkpoints for participants to refine their ideas and apps respectively, with input and insights from industry experts and partners.
He said, "The Challenge ecosystem has also been enhanced by DiGi's partnership with 1Malaysia for Youth (iM4U), to reach and encourage greater participation and tap into the innovative genius of Malaysian youths. In addition to iM4U, the Economic Transformation Programme (ETP), Digital Malaysia, Google Malaysia, and Microsoft Malaysia continue to support DiGiCFC as partners."
Challenge for Change is open to all Malaysians aged 12 years and above, and will be carried out through two main phases:
- Ideation Challenge (27 November 2013 to 18 January 2014)
This phase calls for the public to submit their ideas across four Challenge categories. This phase also includes ideation workshops at universities across the country and #IDEAJAM, the 2-day 'idea hackathon' where 20 short listed ideators will be invited to meet and engage with various industry experts to get input and further refine their ideas. The best 4 ideas will be developed into mobile apps in the next phase.
- App Development Challenge (26 January 2014 to 24 April 2014)
This phase invites Malaysian developers to build mobile apps of the 4 winning ideas from the ideation challenge, on any mobile operating platform. To accelerate the app development process, developers will be invited to participate in HACK!@DiGiCFC, a 36-hour non-stop mobile app hackathon weekend.
Each app will then be made available for download and review by the public. The most popular and feasible apps for the four ideas will win the challenge and DiGi will support these apps by promoting them to its customer base, including its 6.8 million mobile internet subscribers across its various customer touch points.
In last year's Challenge for Change Season 4, a total of 2,000 ideas for mobile apps were received in the ideation phase, of which seven (7) winning ideas were chosen. During the app development phase, more than 50 mobile apps were developed, from which seven (7) were selected as winners in their respective categories, said Thrane.
For more information on DiGi Challenge for Change and how to participate, visit: digicfc.my
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