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DiGi challenge attracts almost 2,000 Malaysian mobile internet ideas

AvantiKumar | March 7, 2013
Malaysian telco DiGi's 2012 challenge will now see the winners progress to the app development phase.

DiGi Ideation Challenge modified

Photo - (From left) Dinesh Nair, Director, Developer and Platform Evangelism, Microsoft Malaysia; Henrik Clausen, Chief Executive Officer, DiGi Telecommunications; Christian Thrane, Chief Judge for Challenge for Change and DiGi's Chief Strategy and Corporate Affairs Officer; Dr. Fadhlullah Suhaimi Abdul Malek, Director NKRA (RBI) and NKEA (CCI and Agriculture), PEMANDU; Datuk Badlisham Ghazali, Chief Executive Officer, Multimedia Development Corporation (MDeC); and Sajith Sivanandan Country Manager, Google Malaysia.


Malaysian telco DiGi Telecommunications [DiGi] has announced winners of the 'ideation phase' of its Challenge for Change 2012 programme, which attracted almost 2,000 mobile internet ideas from students, app developers and non-governmental organisations. Along with two wildcard ideas, the winners now progress to the application development phase.

DiGi's chief strategy and corporate affairs officer Christian Thrane, who acted as chief judge for DiGi's Challenge for Change, said, "We are pleased with the good variety and quality of ideas submitted, and the broad range of people who contributed them. The winning ideas best captured the value of 'Bringing Malaysians together, one app at a time'. These ideas demonstrated clarity of expression, innovation, originality and viability, and sustainability in using the mobile internet platform."

Thrane and the panel of judges first selected the top five winning ideas from an initial shortlist of 30. He said that due to the quality of ideas submitted, the judges decided to recognise two additional winners. "These app ideas have real potential for commercialisation and adoption. What particularly impressed us about the two wildcard ideas is the prospect of these ideas becoming apps that serve a greater social need."

"The submissions show that Malaysians recognise the power of mobile internet and mobile apps in driving personal and socio-economic growth for Malaysians at large," he said. "I look forward to see how the ideas will flourish in the vibrant local content and developer ecosystem during the App Development challenge, and benefit as many Malaysians as possible through the mobile app innovations."

"The App Development phase of DiGi Challenge for Change 2012 is now open," said Thrane. "App developers are invited to participate in a Hackathon to develop mobile apps of the winning ideas. These apps will be available for download and review by the public before the Challenge closes on 22 May 2013. The most popular and relevant apps relating to each of the 7 winning ideas, based on the judges' decision, will win this challenge."

DiGi will further support these winning apps by promoting them to its 5.7 million mobile internet users across its various customer touch points, and through its partnerships with Microsoft Malaysia, Google Malaysia, MDeC's ICONApps platform and selected platforms under the Economic Transformation Programme (ETP).

The Hackathon will be held from 22 to 24 March 2013 at DiGi's headquarters. For more information, please visit


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