The number one complaint among developers trying to sell their software in the Windows Store isn't sales numbers or Microsofts lack of support: it's the store interface. There aren't many applications in the Windows 8 store, but even those that are find it hard to break through the noise.
"The store interface is not very good for discovery," said Sorens. "It's a huge disincentive for creating original content," because your best bet is to optimize for common search results or clone other people's ideas instead of trying to build a good app that becomes popular, thereby climbing to the top of a "Highest Grossing" list that other Windows 8 users can peruse to figure out what everyone is playing.
Rosenblatt was more blunt. "If I threw up on the screen, it would look better than what their store looks like." And the worst part, according to Rosenblatt, is that Microsoft knows about all these problems. "Everything I brought up to them, they knew." They just don't do anything about it until enough developers complain loudly enough to validate their suspicions.
The takeaway? If you're a developer, the Windows 8 platform is still ripe for an Angry Birds-style success story, though it's certainly still a risk.
But consumers? Maybe hold off buying that Surface tablet until one of those success stories comes around.
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