The TypeKit announcement, which came early on in the first keynote session, to a huge cheer from the creatives in the audience, means that Typekit fonts will soon be offered as a standalone service and over time as part of Adobe Creative Cloud. It will give designers and developers access to Typekit's massive font library, with a license to integrate real fonts into websites and ensure fonts are displayed consistently across all modern browsers.
"When Kevin Lynch said the opening announcement was about fonts, I thought 'this is what we came to MAX for, fonts - are you serious?', but when they said it was TypeKit I was amazed," said RJ Owen, experience planner at Colorado-based design agency Effective UI. "As a developer that was super-exciting. I love TypeKit. Jason Santa Maria and those other guys there have been my web-heroes, so knowing that Adobe is interesting in acquiring them is really cool."
Louisa Churchyard, a freelance web designer from Seattle, was also excited at the TypeKit announcement.
"It's amazing- it's really key for designers," she said. "Not only can you use the font functionality to use any beautiful font on the Web, but the idea that Adobe will build TypeKit into their products is really great. It will save a lot of time."
Typekit provides font technology for sites such as The New York Times
However it was the Nitobi announcement that was foremost on the minds of most MAX delegates and conference speakers.
"I was really excited about the PhoneGap announcement," said RJ. " I think Adobe is doing a really great job from a technology standpoint in the way that they're trying to push forward both Flash and HTML5. I think it's the right tone for them and it's the way the industry is going."
"I think it gives Adobe a better way to play in the mobile apps space, rather than trying to deploy Flash apps to everyone's platforms," continued RJ. "Now they've got a HTML5 avenue into Apps as well. It shows that they support the things that the community supports. PhoneGap's already big, so this gives Adobe bigger credibility with HTML developers."
Steve Lund, of development and consulting company Digital Primates was also very positive. "It's interesting," he said. "We've just developed an application for a company who wanted to get it on the Web, on Android, on iPad, on TV- they wanted that same experience everywhere. More and more companies are needing that. So moving in that direction and staying on top of being able to deploy to all those places is pretty exciting. Simplifying that build process is pretty interesting too. Flex and Flashbuilder already have a pretty good way to deploy to all those devices, but if we move more to HTML 5 side of things I think we'll be looking into PhoneGap."
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