Dentsu Aegis Network - a media, digital and creative communications company - has launched a Global Data Innovation Centre in Singapore.
The move is in partnership with Singapore Economic Development Board (EDB).
The new centre will serve as a hub for data scientists and technology talents for the entire network globally. It will also be staffed with more than 25 data talents based in Singapore, who will develop solutions to be deployed to the networks' operations to solve marketing data challenges of clients.
"Data is central to our business strategy and now all businesses require a strategy for the digital economy to remain relevant. Dentsu Aegis Network Global Data Innovation Centre allows us to hone data literate talent that will lead to a competitive advantage for our clients," said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, in a press release.
"Global marketers are increasingly looking for talent who possess experience and expertise in leveraging data to drive new marketing practices. The new centre will offer opportunities for Singaporeans to build such deep expertise and play a key role in developing innovative solutions for brands worldwide," added Kelvin Wong, Assistant Managing Director of EDB.
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