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Demystifying customer communications management

Johnny Lu, Managing Director, Asia Pacific, GMC Software Technology | Feb. 3, 2016
Johnny Lu of GMC Software Technology talks about the need for CCM.

Besides insurance and financial services, the business benefits that CCM can bring can be applied across various other sectors. In navigating the transition towards digital, CCM can help companies engage meaningfully with customers across the entire customer journey, and adapt to ever-changing market needs.

 

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