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Dealing with data

Zafar Anjum | May 27, 2013
The explosive growth of data in Asia provides both opportunities and challenges, says Jeetu Patel, vice president and general manager of the Syncplicity Business Unit, Information Intelligence Group (IIG) at EMC.

EMC's approach provides enterprises the best of all worlds - a cloud-based online file sharing offering that simplifies end-user deployment and administration with on-premise storage that gives IT control of the storage layer, in addition to continuing to provide Syncplicity in the cloud. 

What kind of opportunities and challenges do you see in the AP market?

Asia consumes technology at a slower pace than the Western hemisphere. One of the reason is that they may not have sufficient resources to invest in technology at the same level, so the SaaS model becomes an excellent way to bring the Asian market up to speed. SaaS allows organisations to consume technology at an innovative pace, but they do not need resources to maintain.

Another challenge we see, is the explosive growth of data in Asia. According to a new study by IDC, the digital universe will reach 40 zettabytes by 2020. Additionally, by 2020, emerging markets will supplant the developed world as the main producer of the world's data. According to the study, we also find that the amount of data that requires protection is growing faster than the digital universe itself, yet levels of protection are not keeping pace. The challenge and opportunity is to be able to provide enterprises with a safe solution that helps them manage their sync and share options for their employees.

According to research firms, the market opportunity for file, sync, share and collaboration solutions is US$4.5 to 5 billion. With more than 350 million users of Outlook Exchange, we think this will be a big opportunity for enterprises to provide their employees with an application that enables their employees to remain productive and at the same time have a consumer-grade experience.

Tell us about Syncplicity and how you are helping businesses with it. 

In this multi-billion dollar market of file, sync, share and collaboration, we've focused on the needs of the enterprise as well as the user. So, we've developed software that IT guys can trust, and still allow users the same level of delight they would have when using their consumer applications. With Syncplicity, we've combined consumer grade usability with enterprise grade security.

Unlike competitive offerings geared for consumers, Syncplicity solutions were built for the enterprise, enabling users to interact and share content on their device of choice with the security and governance IT requires. Syncplicity helps organisations manage, sync, share and backup files across its extended enterprise, providing the tools they need to maximise productivity, protect corporate data, and reduce infrastructure and support costs.

Users in Syncplicity are not forced to move or change the way they organise their files and folders to have access to their content on any device. Syncplicity solutions deliver the productivity and ease of use that users appreciate combined with the trust IT teams require, including a rich set of administrative tools, security, compliance and policy controls for enterprises of all sizes.

 

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