"It is a two-way thing," he states. "We get a lot of the information here in the office, and a lot of the information out there. The key to it is speed."
The sheer volume of data then brings on another challenge.
"We used to record everything," he says. "We still have black and white photographs of the area 30 to 40 year ago before the trees were there."
"But should we record everything, and for how long? What do you keep, what do you throw, what is important, what is not?"
"It is one of those Catch 22 situations," he says.
"I am constantly looking at our business, specifically looking at performance management. How do we measure and get those performance issues, how do we get them on time and present them to the people to actually make good decisions?"
This focus ensures Brabyn's goal to progress NFL to the next rung of the "information needs" hierarchy.
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