The world is changing at a rapid rate - as is the way we interact with the world around us and each other. Technology, such as Augmented Reality, helps to accelerate these new world paradigm shifts in how we use and interact with technology while simultaneously creating new forms of social networking that connect real and digital worlds.
However, rapid acceleration and adoption of new technologies will inevitably give rise to further privacy issues as more and more personal data is collected and shared. Users will llikely demand more privacy options, more meaningful experiences and greater data security.
This drive will not only come from increased interaction with consumer applications like Pokémon Go - but increased legislative focus on the way companies hold, use and manage that data. For organisations tasked with management of personal data (whether provided consensually through consumer applications, or by necessity in the case of medical/employment/financial information at work) which is pretty much everyone's - now is the time to look at data management policies and make sure your business can scale and align with continuing technology shifts. The right policies will allow your business to exploit new technology-driven opportunities and maximise data assets without compromising user experience or data security.
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