What happens to the data that applications are used to owning? There will be a transitory period during which applications keep ownership of their "core" data. This will happen both out of habit/legacy, but also for practical reasons: The big data infrastructure is not mature and trusted enough to hold mission-critical enterprise data. It will take a few more iterations on the architecture to reach this point.
There will however be a time where all data is unified again and made available to applications as a strategic resource. At this stage the pendulum will have swung back to data centricity. And data will become -- again -- fashionable. Data will be the new black.
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