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Data beats at the heart of the Australian Open digital experience

Hafizah Osman | Jan. 25, 2017
Tennis Australia taps into IBM analytics to enhance the Australian Open fan experience

"Including SlamTracker into the AO app allowed the rich desktop experience to be available to the tennis fan, whether they were travelling, at work or even in the tennis precinct as a second screen to get deeper insight into the matches as they unfold."

IBM Australian Open Bunker, Natalie Gray, walks through the IBM technology being used throughout the tournament
IBM Australian Open Bunker, Natalie Gray, walks through the IBM technology being used throughout the tournament

It's not just the audience that gets the deal. Players too can get access to personal performance data within minutes of a match's completion, in addition to a video of their game and indexes to individual game statistics.

According to IBM, this lets players and their coaches better analyse and understand their performance in the match.

IBM Watson integration brings this even further for the players and coaches, letting them analyse their performance comparatively throughout their careers and modify training programs based on biomarker data to suit their development.

Ian Wong (IBM Interactive Experience) talks through the enhanced fan experience at the 2017 Australian Open
Ian Wong (IBM Interactive Experience) talks through the enhanced fan experience at the 2017 Australian Open

"Tennis Australia and IBM are continually focusing on augmenting their experience anywhere and at any time," Wong said.

IBM has also implemented a solution for journalists and broadcasters to report the game in real-time.

With IBM's Australian Open TV solution, the media is able to retrieve real-time and historical information via touch-screen tablets. IBM Watson Visual Recognition API also streamlines the publishing process by recognising and tagging players and celebrities in images.

Tennis Australia chief information officer, Primoz Trcek, said this year, it has taken a step further to provide a "full, end-to-end digital experience" to spectators in Australia and around the world and that it all comes down to the data.

"In 2016, more than two million unique visitors accessed the mobile Australian Open site, indicating an increasing appetite to access match stats on the go.

"By offering SlamTracker analytics in the app, specially designed for mobile consumption, we're ensuring that all fans, whether in the stadium, travelling on the Melbourne tram or watching from the other side of the world, are able to receive up-to-date information in real time," Trcek added.

Going forward, Wong mentioned that IBM will continue to use cognitive capabilities to make more sense of all the unstructured data around major sporting events and find more personalised ways to present sport to fans.

Source: ARN AU 

 

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