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Creating Dynamic Business Models

Kate Lamb | July 19, 2011
With cloud computing fast becoming the digital future, businesses in Asia are looking to capitalise on the benefits of software-as-a-service (SaaS). The question is not if, but how these new technologies can be leveraged to generate more dynamic business models.

With globalisation perpetually driving greater efficiency and competition, the way companies use software has shifted from a purely IT concern to a matter of business growth.

“Everything that we can automate has pretty much been automated already, but we also get to an inflexion point as companies are challenged to be more competitive. In terms of computing, software now needs to do more than just automate certain processes, it needs to add some value,” observed Aaron Au, co-founder and CTO of software solutions provider SuccessFactors.

Au joined Indonesian IT executives at the CIO Asia roundtable discussion held at Jakarta’s Ritz Carlton Hotel on 9 June 2011. With Business Monitor International predicting the Indonesian IT market to grow at a compound annual rate of 17 percent per annum until 2015, the discussion provided a timely insight into the mindsets of the country’s IT elite.

Hosted by Ross O. Storey, the ex-managing editor of Fairfax Business Media Asia and former editor of CIO Asia magazine, the roundtable was sponsored by global on-demand Business Execution Software solutions provider SuccessFactors.

Taking Centrestage

With spending on cloud and SaaS services expected to reach US$4.6 billion by 2014 - and grow fourfold in the Asia Pacific - companies across the globe have been forced to re-evaluate their IT strategies.

“You know it must be taking centrestage when you hear companies like Apple announcing the iCloud and all of the big players, Microsoft and Google, which is basically a cloud company, putting all of their investments into a cloud future,” mused Storey during the opening of the discussion.

 

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