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Competitive advantage the driving force of Big Data in 2013: IDC

Madura McCormack | Nov. 30, 2012
Forecasted growth of 42.6 percent over 2012 in APEJ region for Big Data spending as businesses try to differentiate themselves

Another speaker at the conference, Colin Shearer, global executive for Advanced Analytic Solutions at IBM, put it simply: "We've got all this data to do something with, but it's useless if it doesn't apply directly to your business. Never lose that focus."

 

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