Comcast executives drafted San Francisco 49ers legend Dwight Clark to demonstrate new enhancements to its Xfinity Sports App on the cable-TV company's X1 video platform. The demo took place at the 49ers' new home at Levi's Stadium in Santa Clara, CA on Wednesday.
Comcast is bulking up its on-screen sports app, tossing in colorful stats, more scores, and easier access to find other games to watch. These new features are already live for Major League Baseball and the most prominent soccer leagues, while more is coming as the NFL and college football season ramps up.
The sports app taps into real-time data to deliver eye-friendly charts, graphs, and other statistical measures of player and team performance. For example, you can get a statistical probability about who will win the game, which changes based on how the teams are performing in real time. In baseball, you can see where a batter is more likely to connect for a hit, for instance, and during a football game, you can call up a quarterback’s completion percentage. There’s also a big emphasis on fantasy sports, with real-time stats on individual players.
Comcast partnered with the Philadelphia startup OneTwoSee to accomplish its goals. OneTwoSee aggregates sports data for various platforms, transforming it into an eye-catching format that should appeal to hardcore stat geeks and casual fans alike.
Clark, a two-time Super Bowl champion, said the stats he sees while using his own Xfinity service at home is the type of information he wished he had while playing. He recounted during his NFL days needing to wait until the plane trip back in order to analyze a just-concluded game this way.
”I’m now seeing stats while watching [the Xfinity sports app] that you didn’t really know you needed until you experience it this way,” he said.
The Fantasy section has the most potential for a deeper tie into other services. For example, the current fantasy point calculations are based on standard point values from a popular league like Yahoo. If I was playing fantasy baseball, I’d want to see how my own team is performing.
OneTwoSee CEO and cofounder Chris Reynolds said such partnerships could make sense down the road. The goal with the platform is to “humanize stats” by making them visual and straightforward to decipher, he said.
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