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Cold inspires hot run on high-tech

The Economist/ AFR | Feb. 5, 2013
A group of Finnish students have embarked on a most constructive piece of entrepreneurialism in history after returning from MIT.

It struck licensing agreements with a range of companies to make Angry Birds-branded products, from toys to chocolate to theme parks. It raised capital from outside investors such as Microsoft, which chipped in $42m. Rovio now has 500 employees in Finland and had a turnover of $100m in 2011. Michael Hed, the company’s CEO, has a traditional corner office, but it is full of stuffed birds and pigs.


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