It struck licensing agreements with a range of companies to make Angry Birds-branded products, from toys to chocolate to theme parks. It raised capital from outside investors such as Microsoft, which chipped in $42m. Rovio now has 500 employees in Finland and had a turnover of $100m in 2011. Michael Hed, the company’s CEO, has a traditional corner office, but it is full of stuffed birds and pigs.
Sign up for CIO Asia eNewsletters.