This approach will also require a stronger relationship between the CMO and the CIO, as well as the teams that fall underneath them, even though both might have different priorities and strategies when it comes to technology. "We used to be in a room often where it would only be the IT folks and only the marketing folks in other meeting sad we're seeing more and more that both are in the same room together and that's the ideal setting for us and these other organizations, there needs to be a unified message and goal between those two parties."
In the next five years, CMOs and CIOs will need to learn how to turn this into a fruitful conversation that will allow both departments to do their jobs well. Without this communication, it's likely that CMOs will find their departments in over their heads with new technology, while the CIO's department will be struggling with managing new software and applications they didn't bring in to the business themselves. By fostering this relationship, both parties can learn from the other to ensure they are strategically implementing new technology and getting the most from it.
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