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Cloud will be key for Oracle at OpenWorld

Chris Kanaracus | Sept. 26, 2014
It's just days until the start of Oracle's OpenWorld conference, an already massive affair that will be even bigger this year given the company's recent acquisitions and forays into new product areas.

A one-stop shop for the cloud
Hurd is scheduled to deliver a keynote Monday dubbed "The Business Value of the Cloud." More telling than that rather benign title, though, is the fact that no fewer than seven prominent CIOs from the likes of Procter & Gamble, General Electric and Intel will join Hurd to share their success stories using Oracle's cloud-related products and services.

The message Oracle wants to send, and may succeed in sending, to its broader customer base is clear: If a group of the world's most prominent companies are willing to give a high-profile public endorsement of Oracle's cloud efforts, then all Oracle customers can benefit.

Based on the keynote description, the group of CIOs will also discuss their use of Oracle's hardware-and-software appliances as well as its analytics software, which won't hurt either.

The focus on cloud computing as a top-level message at OpenWorld continues Tuesday, when Chief Corporate Architect Edward Screven and Thomas Kurian, executive vice president of product development, deliver another keynote, "Cloud Services for the Modern Enterprise."

That session will likely be a bit more technical than Hurd's presentation and should focus heavily on Oracle's growing family of SaaS (software-as-a-service) applications and its entry into the PaaS (platform-as-a-service) market.

Expect particular emphasis on Oracle's customer experience software strategy, Wang said. Like rival vendors, Oracle has made acquisitions in order to build out a suite of software that spans from sales and support to marketing and social media analytics. "That's really the future of Oracle right now," Wang said.

Rise of the machines
One of the hottest tech trends is the Internet of Things. Oracle's take on it will likely be highlighted Wednesday during a talk by its executive vice president of systems, John Fowler.

Fowler's keynote is titled "The Real-Time Enterprise" and will describe how companies can use Oracle's panoply of hardware and software products to "achieve a continuous real-time view of customers, always-reconciled financials, deep instant analytics, and always-ready services," according to the OpenWorld website.

Oracle hasn't made a lot of noise about where it stands in the IoT market -- the time seems ripe for it to do so during this year's show.

Fowler could also announce new members of Oracle's "engineered systems" family, which was hatched back in 2008 with the launch of the Exadata database machine. However, Ellison may have already spilled news of that nature during his second speech Tuesday.

 

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