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Cloud video made easy: 6 questions to help you make the call

Shaun Wormald, Senior Director, Unified Communications, InterCall Asia-Pacific | March 23, 2015
Shaun Wormald of InterCall talks about the factors you need to consider in making the decision to move to a cloud-based video conferencing solution.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

Shaun Wormald of Intercall
Shaun Wormald, Senior Director, Unified Communications, InterCall Asia-Pacific

For enterprises operating in a highly-globalised environment with employees based in various geographical locations, effective collaboration is vital in maintaining healthy productive operations, driving innovation and achieving desired business outcomes. While there are a number of communication platforms available today, many companies are looking into video conferencing to enhance collaboration and knowledge sharing among dispersed teams.

In Asia Pacific, enterprises are becoming increasingly interested in video conferencing, with those in Australia, New Zealand, Japan and Korea leading the way in the adoption of the technology.

While video conferencing solutions can be deployed on-premise, on cloud or as a hybrid system, the operational and cost efficiencies delivered by keeping these in the cloud only show that this is a smart option for enterprises who want the best of both worlds -- being able to visually communicate with colleagues and business partners from almost anywhere in the world and at the same time get rid of infrastructure, management and maintenance costs.  Video can still be a technically challenging environment with a very high profile. It requires a certain level of specialist expertise not widely available in APAC, making the cloud a good option for organisational IT risk reduction.

There are a number of factors that you need to consider in making the decision to move to a cloud-based video conferencing solution. To help you call the shots, here are the important questions that need to be answered: 

Is your video environment underutilised or not meeting the organisational requirements?
In many organisations, we see instances of small videoconference pilot projects of room based video systems being deployed and never used.  The reason for this is that people have not understood the factors for a successful videoconferencing deployment. Some tips that could help:

1. People don't change the way they work easily and video is a workplace transformational technology that requires the same care and change management as any major system deployment. Have a change management plan.

2. The video technology used must be exceptionally easy to use, reliable (also read interoperable) and available from anywhere and on any device, else it may fail to meet expectations and ROI.

3. It needs to be widely deployed and usage must be driven from the top, assuring a change in organisational work culture to ensure success. Top management buy in.

4. It must be tracked and measured continually, as well as integrated in every area of the business and its systems. It should over time move from a cost saving measure to a revenue generating one as the usage of the technology matures.


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