The Windows Azure dashboard graphs usage and tracks data flows for all of the services.
It's worth noting that you don't need to handle many of the details. When I added extra fields to the packet of JSON data I sent to the server, new columns to store them magically appeared. The back end does much of the work and makes the process much like using one of the unstructured document stores like CouchDB. It's possible to go a long way with little code.
Azure simplifies the process by giving you a template for all of the code needed for six platforms that range from Windows to iOS to Windows Phone 8 to Xamarin. In each of them, it takes only a few lines to add the right libraries and a few more to store data. You don't need Visual Studio for any of this.
I'm not sure how this will go over with the brand managers who want to deploy concepts like "brand extension," but I liked using the mobile cloud with a simple HTML5 app. Microsoft did a great job opening this up to everyone, which means it'll be easy to use for projects that need to span the traditional Web, the legacy desktop machines, and the new world of mobile apps.
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