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Cloud drives digital transformation in Penang

AvantiKumar | Oct. 10, 2016
Organisations across different sectors are beginning to unlock ROIs from cloud-linked innovations.

Cloud ERP supply chain(Computerworld)

Photo (credit Computerworld) - Cloud ERP and supply chains


Organisations across different industry sectors in Penang are beginning to unlock returns on their investments from cloud-linked digitisation projects.

During a recent gathering in Penang, representatives from KDU Penang University College and CG Computers talked of how they were using cloud based solutions to enhance customer relationship management processes.

Retail brand company CG Computers co-founder Peggy Tan said the adoption of the solution will allow the company to embark on targeted email and social media campaigns, while also providing precious insights into customer buying patterns.

"We are not just in the business of selling products," said Tan. "Rather, we help provide customers with their desired lifestyle experiences," said Tan.

CG Computer, which owns Switch - an Apple Premium Reseller, also handles multiple retail brands such as Urban Republic and Erafone.
 Digital economy

Meanwhile, KDU vice chancellor Dr. B.K. Chong said, "As a major education institute in Malaysia's northern region, we consider customer relations to be of utmost importance, and we would like to engage our prospective students via the channel of their choice."

"With the new customer relationship implementation, out 6-star rated KDU Penang University College now has a most conducive platform to interact with students across multiple channels," said Dr Chong.

"We believe this will accelerate our student recruitment process," he added. "At the same time, our counsellors are also able to run student campaigns while performing administrative tasks such as obtaining admission details and others."

Brightree and SAP in Penang 

Photo - (From left) Brightree Solutions co-managing partner Phuah Ewe Cheng; SAP (SEA) vice president (channels) Elaine Liew; CG Computers CEO Li Chau Ging; SAP Malaysia managing director Terrence Yong; KDU Penang University College vice chancellor Dr. Chong Beng Keok; Brightree Solutions co-managing partner Tan Kee Huat; KDU Penang University College senior business development manager Amy Leow; and CG Computers head of marketing Peggy Tan.

Phuah Ewe Cheng, co-managing partner of Brightree Solutions (Brightree), which is handling the rollout for both end user organisations, said that the company has to date helped organisations from various industries in Malaysia to modernise their legacy software.

 "It was a journey we took together to help our clients successfully adopt the latest technologies in order to meet two business prerogatives that will never change - grow revenue and increase profitability," said Phuah.
 'Mobile first, Cloud First'

"We have global access to the technological expertise and best practices in anything related to digital transformation," Phuah added. "At the same time, we are intimately knowledgeable about the unique issues faced by businesses in Malaysia and the Southeast Asian region. This puts us in a great position to help businesses get on their journey to the digital economy in the most pragmatic way."

Phuah said on this occasion the two organisations opted to handle their customer relations with SAP's Hybris Cloud platform for its robustness as well as its mobile interfaces and social media features.

Also present in Penang, SAP Malaysia managing director Terrence Yong confirmed that the company has become very focused on its mobile first, 'Cloud First' strategy to help  customers become more productive and efficient.

"As businesses themselves grow, they need to 'institutionalise' their systems so that business models are sustainable. They need to automate their processes for greater productivity and accuracy," Yong said. "Done correctly, margins should increase and the extra profit could then be passed on to customers, making businesses much more competitive in the process."


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