With so many people across different companies needing access to data, cloud BI offers a big improvement over the way DMA used to handle analytics. Before the PivotLink implementation, a restaurant would call its distributor and ask for a report. The distributor would call the one person at the DMA responsible for creating reports, who used Access to build reports. "It was horribly inefficient," Szatkowski says.
-- Nancy Gohring
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