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Cloud BI: Going where the data lives

Nancy Gohring | Aug. 21, 2014
As more companies store data in the cloud, they're increasingly crunching the numbers there, too.

With so many people across different companies needing access to data, cloud BI offers a big improvement over the way DMA used to handle analytics. Before the PivotLink implementation, a restaurant would call its distributor and ask for a report. The distributor would call the one person at the DMA responsible for creating reports, who used Access to build reports. "It was horribly inefficient," Szatkowski says.

-- Nancy Gohring


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