CIOs have the tools
The good news is that CIOs already possess much of the technology needed to build the insights engine, from vendors such as Microsoft, SAS, Appian, Hadoop, IBM, Oracle, SAP, to name a few
"CIOs have a responsibility to implement and manage the business technology their firms need to understand and serve powerful customers," Hopkins and Schadler say. "Systems of insight play a vital role in transforming technology systems into this engine of business growth."
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