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CIOs must partner with CMOs on 'insight teams'

Tom Kaneshige | April 30, 2015
Customer insights are the new currency in today's digital world, yet too many companies can't seem to produce them quickly enough. What’s the problem? It comes back to a familiar theme.

CIOs have the tools
The good news is that CIOs already possess much of the technology needed to build the insights engine, from vendors such as Microsoft, SAS, Appian, Hadoop, IBM, Oracle, SAP, to name a few

"CIOs have a responsibility to implement and manage the business technology their firms need to understand and serve powerful customers," Hopkins and Schadler say. "Systems of insight play a vital role in transforming technology systems into this engine of business growth."


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