All of these enterprise partnerships are designed to draw more business developers to iOS and create specialized teams that can integrate business services from the biggest enterprise vendors.
Comparing Apple and Google approaches to enterprise
Google has a fairly robust strategy, whereas Apple's approach is designed to meet specific business objectives, according to Wiora. "I think what technology leaders are looking for is a platform that integrates easily and is secure," he says. "Both companies have historically had their challenges and overcome a lot of them."
Many IT professionals are receptive to Android and Google, but businesses should be cautious about overreliance on Google partners because the company could eventually follow Microsoft's lead and supplant some third-party services with its own, Wiora says.
Apple's approach to enterprise development works best for large companies that require a more formalized program or have existing relationships with Apple's current partners. The company doesn't offer an equivalent tool to Google's App Maker, and that makes it more difficult for small businesses to develop iOS apps quickly. On the flipside, Google brings hundreds of partners into the fold and hopes its blend of self-serve tools and third-party integrations appeal to businesses of all types and sizes.
Regardless of whether or not Apple and Google get more involved and assist customers with their enterprise app strategies, many businesses will still find some value in the companies' expertise, consulting services and other resources, according to Ross. "In a rapidly evolving marketplace that is highly mobile, Apple and Google may find a competitive edge with enterprises working hard to keep up with progressive app strategy, modernization and integration with virtual assistants," he says.
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