CAOs, for their part, see IT as a critical partner. Veroff, for example, says that during his time at Dovetail, he was "joined at the hip" with the company's chief technology officer, Doug Fleming. "In order to do sophisticated analytics, I had to have data management structures that were accessible," Veroff says. "And [Fleming] was building applications that are really going to leverage [Dovetail's] analytics. So we were probably in contact four times a day, trying to stay in sync."
One important skill for CAOs is their ability to act as a conduit between IT and the rest of the business. "One of my roles is to bridge the gap between the technology teams and business teams," says Marks. "We're not necessarily IT, but we understand the nuances. And we also understand the business needs. We're really a translator -- we turn data into a common language that both business and IT can understand."
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