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CEO says big data drives towing business forward

Martha Heller | Sept. 30, 2014
Technology has turned the towing business into an information business, according to Dave Ferrick, CEO of Agero.

Out of that experience, we've developed sophisticated algorithms that will tell us how weather conditions will affect our dispatch volume. With this information, Agero can get ahead of weather patterns.

During that cold winter, we had solutions ranging from opening a new call center to giving customers self-service functions online. Through real-time customer data, we concluded that customers valued a self-service option for requesting assistance. We were able to deliver just that--quickly.

 

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