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Building a digital business

Byron Connolly | July 28, 2015
IT heads from GE Australia, ING Direct, RACQ, and the Museum of Applied Arts & Sciences discuss their drivers for digital transformation

GE has created software Centres of Excellence around the world -- including one in Sydney -- staffed by 14,000 designers and software engineers servicing these target market sectors.

"All of this is to address what we are seeing on the market -- oil prices are at levels we haven't seen for a long time -- and our customers are telling us that cost is their most important driver," said Felice.

"If you look at that from the customer's viewpoint and imagine what value there would be in knowing when a haul truck was due to fail and actually being able to pull that truck out of service beforehand. Servicing it, returning it back in a planned and controlled manner adds value to the customer.

"Alternatively, looking from a maintenance point of view of those same assets, [they are] identifying when those assets are due for maintenance, based on the data analytics rather than an OEM maintenance schedule," said Felice.

GE's field service personnel are also benefitting from digital transformation, using remote diagnostic data to decide when it's necessary to visit remote sites rather than doing routine service inspections.

"This improves ROI and comes about through a conglomeration of software sensors, data, data scientists and our engineering knowledge base -- and our IT team is right in the middle of that leading that thrust."

"We are very much into problem elicitation with the customer -- spending a lot of time on their site -- we will go through an education process on a data analytics journey and a rapid application deployment approach," he said.

If you enjoyed reading this article, and would like to learn more about the topic of transformation, you might want to register for the CIO Summit 2015. Attendance is complimentary for qualified registrants. Please visit


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