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Building a digital business

Byron Connolly | July 28, 2015
IT heads from GE Australia, ING Direct, RACQ, and the Museum of Applied Arts & Sciences discuss their drivers for digital transformation

"We shut a lot of things down and started afresh. We moved some of systems to the cloud and migrated to Salesforce."

The company has rolled out Atlassian's JIRA and Confluence tools to improve project management and staff collaboration across the business, said Collins. JIRA is used for software development, and project and issue management; while Confluence improves content sharing.

A new responsive website was rolled out last year in line with the rebranding from Powerhouse Museum to MAAS. Half of the museum's web traffic comes from mobile devices.

"Our next big digital challenge is how to connect mobile visitors onsite to the museum with the vast amounts of information that we have in our collection.

"We've had various apps that we've rolled out for different things. We've created augmented reality and location apps but we really want to bring those apps back to the browser so when people come to the museum they can pull any phone out of their pocket and start finding out information about the museum.

"That's something that we are working hard on at the moment."

MAAS will also need to scan and create digital records of up to 400,000 objects when it moves from Pyrmont to Parramatta. The NSW government earlier this year announced it will sell the museum to raise $200 million for its relocation.

Queensland-based motoring club and mutual organisations, RACQ has undergone a complete digital transformation, following a core system replacement in 2013. A key focus has been on the member experience and ease of use of its websites, group CIO, Greg Booker told attendees at the CIO Summit.

"We've been live for almost a year with the main components of our insurance quoting engines and our insurance sales online this year are up 131 percent year-on-year; 25 percent of our business is now written online.

"The 'click to chat' facilities that we have put in place are now receiving between 200 and 400 conversations on a weekly basis, which has been a huge surprise," said Booker.

RACQ has also rolled out a ticketing app that gives members access to 3500 discounts across Queensland.

"It [the mobile app] has a geo-location capability -- it will push a message if we find a member is walking into a theme park or movie theatre -- [saying], 'use the app to buy your tickets.'

"We are targeting our largest demographic -- ages 16 to 23 -- 360,000 of our members fall into that [age range]," Booker said.

Creating innovative software has helped GE Australia make big inroads into its target markets - aviation, transportation, healthcare, energy management and renewables, said Daniel Felice, senior manager, IT ANZ at GE Australia.

 

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