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Brightcove advances HTML5 video monetisation

Zafar Anjum | Feb. 28, 2013
General availability of HTML5 pre-, mid- and post-roll advertising support and player API

Cloud content services provider Brightcove announced the general availability of a comprehensive monetisation solution for HTML5 video on Wednesday (27 February).

The solution includes support for VAST compliant pre-, mid- and post-roll ads, a new HTML5 video player API for dynamically setting and changing ad policies, and HTML5 video plugin support for leading ad servers from FreeWheel, Google, Videoplaza and YuMe, the company said in a statement.

According to Brightcove, its Video Cloud online video platform provides ad-supported media companies with a full suite of capabilities required to reliably and consistently maximise the revenue potential of their online video initiatives across multiple platforms and devices and operating systems.

The company also said that over the past year, it has invested in its Smart Player framework, adding an abstraction layer that automatically adapts the video experience to account for operating system and browser inconsistencies.

Brightcove has more than 6,350 customers in over 60 countries.


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