Platforms of this sort are fairly new to the market, and it’s unclear if Box's offering will find broad adoption. One benefit to the company, according to Mueller, is that the Platform business provides an additional use for existing compute and storage infrastructure Box has provisioned.
Box’s pricing change is part of a broader trend among cloud technology companies to provide additional pricing stability for resources that were traditionally sold on demand. For example, Google Cloud Platform recently unveiled a new offer that lets customers reserve compute capacity in exchange for discounts, while Amazon Web Services changed its own reserved capacity offering to offer additional flexibility.
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