Box helps creative pros 'work smarter, not harder'
Matt Kapko |
July 10, 2014
Box is starting to gain traction in one of the world's largest industries, winning more customers in advertising, digital marketing and communications. While the company is making its presence known at major events like last month's Cannes Lions International Festival of Creativity, the value proposition Box makes to companies in the advertising and marketing field are much like any other.
"We determined that we could stay with Box for three years for the same cost as setting up the same infrastructure we had. And that's just fixed hardware costs, not to mention the headache of us trying to support it over that period of time," says Austin. "In an unlimited data environment that's just a tremendous cost savings for us."