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Box helps creative pros 'work smarter, not harder'

Matt Kapko | July 10, 2014
Box is starting to gain traction in one of the world's largest industries, winning more customers in advertising, digital marketing and communications. While the company is making its presence known at major events like last month's Cannes Lions International Festival of Creativity, the value proposition Box makes to companies in the advertising and marketing field are much like any other.

Box enables Vector Media to surface that data in ways that increase the flexibility and productivity of its employees while providing the business with more room to grow. "We're working smarter, not harder and that's kind of like our motto here. I know Box's internal motto is 10X, they want to do everything 10X and it's infectious, that methodology and that vision," says Dorato.

Eliminating a 'Painful Hurt Locker of IT Spending'

Dorato says that Box is a company that wants to listen to you. "You can't get that from Google, you can't get that from Dropbox, you can't get that from Microsoft." All those vendors care about is just getting your data in there, Dorato says, reassuring you with,  "We'll hold on to it, don't worry about it, it'll be there."

"Everyone else is just a dumb hard drive that's connected to the Internet," Dorato says of Box's competitors.

Calculating the exact cost savings for Vector Media is tough to pinpoint, says Dorato, but the decision to move to the cloud has paid off.

"It was hard for us to quantity how much we were paying before because it was always increasing. It was more hard drives, more networking, more servers, more, more, more. Eventually it became like a black hole. We were throwing literally thousands of dollars at our networking closet to spin up more hard drives, to get more networking hardware, to get more servers," he says. "It just started to turn into this expensive, painful hurt locker of IT spending."

Cost Savings Alone Worth the Switch (Agility a Bonus)

When the Washington, D.C.-based Stratacomm recently re-aquired a majority interest in its communications agency from Fleishman-Hillard it had to separate all of its IT infrastructure and back-office support.

"We were moving out of a Microsoft Windows server environment that was not particularly well-managed by our internal team and not particularly well supported structurally to keep things tidy. So we looked at this transition as an opportunity to be a bit more nimble, convert ourselves into a 19-year-old startup and take advantage of these advances in technology that have happened over the course of our existence," says Travis Austin, senior vice president and partner at Stratacomm.

After moving away from Fleishman-Hillard's more commanding control approach to IT, Austin says he was particularly sold on Box because of how intuitive the platform is for all levels of sophistication with the agency.

"Three months after implementation we've had next to no issues with the toolset across all my users... and there are big gaps in sophistication there," Austin says of the 35 employees now using Box.

The agency moved about three terabytes of data before winnowing it down to the 300 gigabytes it deemed necessary to have always accessible in the cloud. While Stratacomm employees are enjoying greater agility with Box, the cost savings alone would probably be enough to get most companies to switch.

 

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