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Boots rolls out IBM's Sales Assist iPad app to 2,500 stores

Christina Mercer | June 27, 2016
Boots becomes the first retailer to adopt IBM's MobileFirst 100 Sales Assist app

While Phillips didn't want to disclose any current data, he revealed the KPIs that will ultimately determine whether Sales Assist has succeeded or failed.

"On a business case level, we want to make sure we don't disappoint customers when they come to Boots to buy something. So our main objective is conversion ratio. Did they drop out at any stage in the journey? So a big KPI for me is end to end conversion," Phillips said.

"When colleagues have started to use the app and got the customers through to the end point, the conversion rate is super high, much higher than you'd expect.

The future

Robin Phillips highlighted how the Sales Assist application is just one step in a long list of other initiatives in the pipeline for Boots over the next three years, revealing that Boots Sales Assist is just one step in a long list.

"At the moment we are trialing some new things and in some of our stores we've got a new beauty service called Beautiful You which will be in 57 of our store by August and 150 before Christmas," he said.

IBM declined to comment on other UK businesses it is working to roll out Sales Assist with, but hinted that a big UK pet supplies retailer has entered into a similar partnership with IBM's MobileFirst programme.

Source: ComputerWorld UK

 

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