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Big Data success is all in the analysis

Rob Enderle | March 25, 2013
We're probably still a long way from understanding the promise of using this information

Knowledge, as it turns out, is power. Today's successful executives therefore focus like a laser on knowing more about their customers, partners, employees and environment than their competitors. That's the way you win the corporate game.

This new age executive uses tools tied to stronger data synchronization. These assure both the accuracy and currency of the data being analyzed. They offer mobile clients that can display the results on tablets and smartphones. They utilize cloud services that can address both the cost and security requirements placed on the enterprise.

Hadoop has emerged as the premier data analytics platform, and vendors are racing each other to provide the best tools for using Hadoop. However, these optimizations can fall short, with vendors spending more time developing collateral than optimizing the entire solution or unintentionally creating bottlenecks when using a partner.

Choose Your Data Analytics Solution Wisely

In the end, which became clear when I heard from the CIO of President Obama's reelection analytics effort, the big data part of this isn't important. Providing the answers your executives need is what's important.

This may sound simple, but it requires a vendor that can meet the following criteria:

  • Has a great deal of experience with your company and industry.
  • Has a willingness to take on the entire solution.
  • Has a proven track record in meeting your expectations.
  • Has experience with public and private cloud resources.
  • Has the capacity to handle traditional data repositories and real-time data streaming.

In short, this isn't a do-it-yourself kind of problem. You need someone with experience, history, reliability and a reputation you can trust.

Only a handful of vendors will meet those criteria. Pick wisely.


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