The answers indicated that most organisations have noted the risks and that some are taking personal identifiers out of the data, but beyond this little detail was offered. It suggested that many organisations racing to harness Big Data are yet to pay close attention to the possible privacy pitfalls.
But a contribution from Chris Smith, head of business intelligence at Jagex Games Studio, summed up the fact that rapid changes in technology changes can test the letter of law, and that it can take time to adapt.
"Big Data is a real paradigm shift, and the laws are getting stretched" he said. "We have to deal with it."
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