Organisations in Asia Pacific excluding Japan (APEJ) will be investing more in big data in future, according to IDC's report.
Titled "Asia/Pacific Big Data Technology and Services 2013-2017 Analysis and Forecast: The Journey to Tech+ Transformation Continues, Next Stop Is Innovation", the report stated that the big data technology and services market in the region is expected to reach US$2.38 billion by 2017.
The report also revealed that investments in big data and analytics are surfacing across a broader spectrum of use cases in APEJ. However, many big data initiatives are still focusing on optimising existing business processes and improving customer engagement.
Countries that are already leveraging big data to improve their customer engagement, such as Singapore and Australia, are expected to invest more in services as a proportion of their overall Big Data spend. "These countries will invest more heavily in consulting resources, at relatively high price points, to design and implement solutions according to emerging best practices," said Craig Stires, IDC's research director for APEJ Big Data and Analytics.
IDC expects future big data projects in the region to focus on innovation projects as organisations extend their use of sophisticated analytics solutions and gain more experience managing complex data environments. For instance, organisations might increasingly use the social interaction data that they have collected to further improve their business.
The IDC report examines the big data technology and services market for the period 2011 to 2017. The big data market is an aggregation of the storage, server, networking, software (such as information management software, discovery and analytics software, and applications software), and services market segments.
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