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Big Data improves decision making: survey

Anuradha Shukla | Dec. 13, 2013
Makes an impact on companies’ competitive differentiation and ability to avoid risk, according to an EMC survey.

Big Data is improving decision making, according to a newly released global survey by EMC.

Findings of the report based on a survey of IT decision makers from 50 countries indicate that Big Data is also impacting companies' competitive differentiation and ability to avert risk.

92% of respondents in India said technology investment is a strategic way to achieve its goals and 82% IT decision makers in Singapore said they possess the skills to complete their business priorities successfully.

Three quarters of respondents think it is a challenge to keep pace with the rate of IT innovation over the next three years.

"IT can help businesses find efficiencies in a challenging economic climate while providing a platform for innovation for products and customers," said Hélène Barnekow, senior vice president of World Wide Field & Partner Marketing, EMC Corporation.

Determining winners and losers

81% of respondents in Korea believe that Big Data will be an important factor in determining winners and losers in their industry.

79% Taiwan vs. 16% Japan have already achieved a competitive advantage as a result of Big Data analytics technology.

74% China agree that Big Data technology is important in identifying and protecting against cyber-attacks.

9% of companies in China have no current plans for implementing Big Data technology. Proven ROI (35%) and business culture being unready for Big Data (22%) are the most common reasons that act as inhibitors to Big Data adoption.

"It was surprising however to see that one-third of businesses are not considering Big Data solutions - we expect this to change in the near-term as individuals and companies hear more about the transformative benefits that are achievable with Big Data analytics technology, added Barnekow.


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