For instance, Marriot Corporation, which was presented the prestigious "Enterprise Value" award by CIO Magazine several years ago, utilized customer code to enhance the design and implementation of its algorithms for customer affinity and room rate optimization, which helped the company continuously strengthen its bottom line. Investing time and budget on understanding user interfaces, applications and data on a deeper level has funded innovation over infrastructure. Hence, organizations are able to understand the context of collected data, along with relevant stakeholders' Code Halos, and outperform others that do not, boosting competitive advantage.
Driving the Code Halo revolution
At its core, business is all about making bets on human behavior-the question why a customer or employee behaves one way rather than another, then finds answers by examining connections among personal, organizational and device Code Halos, and subsequently further embeds IT into functional business areas.
Organizations are changing the way businesses view and leverage IT. The Code Halo revolution is an uprising that will disrupt businesses for years to come; it is all about digital information-led business changes. With IT being at the vanguard of technology and data-powered transformation, the CIOs are best positioned to direct organizations towards it. Being steeped in information architecture and data analysis, CIOs are empowered to inform and lead the end-to-end digital business makeover.
CIOs need to think further and beyond collecting and accumulating data-they need to restructure and re-skill their teams to connect the digital dots spawned by people, process, organization and device Code Halos. Then, they need to equip business with solid information architects and deep-thinking business analysts who can, in turn, detect the patterns contained in rich data mosaics and predict the direction of market, business drivers and customer sentiment. In the near future, CIOs who are able to see the "why" of data will ultimately become Code Halos heroes of their organizations.
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