This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.
In today's society, all kinds of data, structured and unstructured, pour into organizations from a wide spectrum of sources, in colossal quantities and at high velocity, generated by modern-day business applications. Traditional database tools are finding it difficult to make sense of or manage these complex data, also known as Big Data. However, Big Data is only the first step in the digital transformation of business. In addition, perception gaps are found between non-IT business decision-makers and IT leaders. Therefore, many organizations are not able to "compete on code", which is the development required to drive the most significant transformation of business.
Gunning for "Thick Data"
What organizations should gun for after Big Data, is Thick Data. Big Data reveals insights with a particular range of data points, while Thick Data takes one step further and uncovers the meaning and insights behind Big Data visualization and analysis, revealing the social context of and connections between data points. Leveraging human brain power instead of computational power, Thick Data reveals the social context of and connections between Big Data's data points. Unlike Big Data, making meaning of Thick Data results in useful insights-quality beats quantity. To put it simply, Big Data delivers numbers while Thick Data delivers stories, relying largely on human learnings. Organizations need stories in order to build stronger ties with stakeholders, stories that contain emotions, which no normalized dataset can offer.
The data that accumulates around people, devices and organizations-Code Halos-is robust, powerful and continually growing in richness and complexity. Organizations need to tame and make sense of this first to extract qualitative and contextual insights before they are able to make informed decisions. Essentially, organizations can charter into new and unknown territories, map analysis and relate with the emotional or even visceral context in which people encounter a product or service in order to adapt when circumstances change.
Breaking down the business-IT divide
A recent study revealed a disparity between what business leaders want from IT and what CIOs believe they are providing. Fifty-four percent of business leaders see the IT group as an obstacle to getting work done, while just one-third of CIOs felt the same way.
The next step is to erase or break down the walls of the business-IT divide that has confounded enterprises since the emergence of electronic data processing. In order for digital business transformation to become a reality via competing on code, organizations need to have a Code Halo-informed game plan that assumes a tight alignment and convergence of the business and IT strategies.
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