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Big Data drives flash storage demand in Malaysia, say EMC and Avnet

AvantiKumar | Feb. 10, 2015
EMC and Avnet form partnership to capitalise on the high-growth flash storage market in Malaysia.

EMC, Avnet in Malaysia

Photo - (From left) Cheam Tat Inn, Managing Director, EMC Malaysia; and Chiew Yue Lam, General Manager, Avnet Malaysia.


Business IT solutions firm EMC Computer Systems [EMC] and IT solutions distributor Avnet Technology Solutions [Avnet] have formed a new partnership to tap the increasing demand in Malaysia for flash storage, fuelled by the push towards Big Data Analytics [BDA].

During the signing, Avnet Malaysia's general manager Chiew Yue Lam, said: "Avnet's alliance with EMC aligns with our business strategy to seize the immediate business opportunities arising from demand for flash-based storage platforms, especially among government sectors, enterprises and mid commercial markets."

Under the partnership, Chiew said Avnet's storage offerings by EMC, which include the VMAX Family, VNX, and Isilion solutions, will now bring further value to more than 600 reseller partners in the country.

"The demand for flash storage is directly driven by a widespread urgency to harness the Big Data trend - where the exponential growth and availability of data within the business environment is prompting local organizations to deploy analytical applications to expedite data access, managing and storing," he said.

"Avnet's large network of IT channel partners can help local organisations to optimise the performance of their enterprise applications and analytics capabilities to achieve more effective business operations at lower operational costs," added Chiew.

Cheam Tat Inn, managing director of EMC Malaysia, said: "We are expanding our partner ecosystem to ensure that our customers, both current and potential, get the winning combination of niche skills and technologies in order to harness the potential of Big Data. Avnet was a natural choice for us in this mission as they share our enthusiasm and focus on delivering best-in-class flash technologies to customers."

EMC Flash

Avnet's Chiew said that Avnet was now "the first and only IT distributor in Malaysia to invest in EMC's flash storage technology  using the EMC XtremIO flash storage server located in the Avnet Solutions Center (ASC) at Menara UAC, in Petaling Jaya.

"This specialised server is intended to facilitate demonstration, testing and proof-of-concept (POC) activities in a convenient and cost-effective manner for Avnet's IT reseller partners- thereby supporting their sales and implementation of flash storage solutions to their enterprise- and SME- end customers," he said,

Chiew said that in the next 24 months, local partners could also rely on Avnet "to provide complementary technology and assembly and integration services. This will enable them to craft and produce complete solutions for their customers. Avnet Malaysia is already involved in several of EMC's IT storage infrastructure projects within public and commercial sectors."

EMC's Cheam said: "There is huge growth potential for the growth of the flash storage market here in Malaysia. Flash is one of the hottest segments in the storage market today, driven by an increase in online content, and amount of data generated by mobile connected devices, which is set to reach 27 percent in 2020 from 17 percent in 2013. Additionally, IDC forecasts future growth in this market to soar to US$1.6 billion by 2016."


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